Spectra Precision announced the launch of a new brand identity and name for its survey and GIS suite of solutions. The organization will now be known as Spectra® Geospatial. The brand will include a new logo and website domain name: www.spectrageospatial.com.
The announcement was made at INTERGEO 2018, the world’s largest conference on geodesy, geoinformatics and land management
The new Spectra Geospatial brand builds upon the reputation and equity built under the previous Spectra Precision identity and now reflects the organization’s evolution of providing a broad range of solutions specifically focused on the geospatial industry.
“We’ve built a strong reputation for quality and innovation over the past 30 years,” Olivier Casabianca, general manager of Spectra Geospatial. “We are very proud to bring a new name and brand to the market that accuractly reflects our customer and dedication to the industry.”
About Spectra Geospatial
Spectra Geospatial delivers quality products to the survey, GIS and construction markets. Focusing on the specific needs of the market, the Spectra Geospatial brand offers a complete product portfolio including Global Navigation Satellite Systems (GNSS), Geographic Information System (GIS), optical total stations, data collection hardware, field and office software.
Spectra Geospatial surveying equipment is an economical choice that utilizes technologies for optimal efficiency. With convenience and reliability as the foundation of the Spectra Geospatial brand, it is an ideal choice for value—backed with the strong technical support that users have come to expect from a quality name in surveying and construction.
Lea Ann McNabb
Editor’s note: The new branding only applies to the Survey and GIS portfolio. The Precision Tools Division will continue to use the Spectra Precision brand and logo.